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ShortSaleWhale.com, all its related web sites (“ShortSaleWhale”)
Privacy PolicyLast updated April 29, 2011.PLEASE NOTE: OUR PRIVACY POLICY CHANGES FROM TIME TO TIME AND CHANGES ARE EFFECTIVE UPON POSTING. PLEASE CHECK BACK FREQUENTLY FOR UPDATES AS IT IS YOUR SOLE RESPONSIBILITY TO BE AWARE OF CHANGES. ShortSaleWhale DOES NOT PROVIDE NOTICES OF CHANGES IN ANY MANNER OTHER THAN BY POSTING THE CHANGES AT THIS WEB SITE.IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY PLEASE DO NOT PROVIDE ANY INFORMATION TO ShortSaleWhale OR USE ANY OF THE SERVICES OR PRODUCTS OFFERED OR PROVIDED ON ANY OF THE WEB SITES REFERRED TO IN THIS PRIVACY POLICY.The information collection, use, and dissemination practices of ShortSaleWhaleThis policy applies to ShortSaleWhale’s collection, use, storage and disclosure of information by ShortSaleWhale on its (a) websites, including all its divisions, subsidiaries and related companies (collectively, the “Websites”), (b) on various third party websites, and (c) to ShortSaleWhale’s other information collection, including the purchase of customer lists from third parties. ShortSaleWhale is not responsible for the information collection or privacy practices of third web sites or applications.

1. Collection of Information.1.1 Survey Information.ShortSaleWhale collects information from individuals by various methods, including, but not limited to, when an individual voluntarily completes a ShortSaleWhale survey, order form, or a registration page either online or offline, or by means of online or offline surveys, order forms, or registration pages operated by third parties (collectively, a “Survey”). (As used herein, “online” means using the Internet, including the Websites, and related technologies, and “offline” means by methods other than online, including in person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys, ShortSaleWhale or a third party (a “Third Party”) may ask an individual to provide various information to ShortSaleWhale, which may include his or her name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, social security number, employment information, personal and online interests, and such other information as may be requested from time to time (together, “Survey Information”). ShortSaleWhale may also collect information concerning an individual from another source and uses that information in combination with information provided from this web site. Completing the Surveys is completely voluntary, and individuals are under no obligation to provide Survey Information to ShortSaleWhale or Third Party, but an individual may receive incentives from ShortSaleWhale or a Third Party in exchange for providing Survey Information to ShortSaleWhale.

1.2 Third Party List Information.ShortSaleWhale collects information from individuals when an individual provides information to a third party and ShortSaleWhale subsequently purchases, licenses, or otherwise acquires the information from the third party (the “Seller”). Such purchased information may include, but is not limited to, an individual’s name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, “Third Party List Information”). When acquiring Third Party List Information, ShortSaleWhale seeks assurances from the Seller that the Seller has a right to transfer the Third Party List Information to ShortSaleWhale and that the Seller has a right to provide offers from advertisers to the individuals whose personal information is included on the Seller’s list.

1.3 Other Information.Other occasions when ShortSaleWhale obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by ShortSaleWhale or by a third party, (2) when an individual requests assistance through ShortSaleWhale’s customer service department, and (3) when an individual voluntarily subscribes to a ShortSaleWhale service or newsletter (together, “Other Information”).

1.4 Cookies, Web Beacons, and Other Info Collected Using Technology.ShortSaleWhale currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, ShortSaleWhale may use other new and evolving sources of information in the future (together, “Technology Information”).
(a) Cookies.A cookie is a small amount of data stored on the hard drive of the individual’s computer that allows ShortSaleWhale to identify the individual with his or her corresponding data that resides in ShortSaleWhale’s database. You may read more about cookies at http://cookiecentral.com. Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.

(b) Web Beacons.A web beacon is programming code that can be used to display an image on a web page, but can also be used to transfer an individual’s unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows ShortSaleWhale to track certain web sites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, ShortSaleWhale might place, with the consent of a third party website, a web beacon on the third party’s website where fishing products are sold. When Joe, an individual listed in ShortSaleWhale’s database, visits the fishing website, ShortSaleWhale receives notice by means of the web beacon that Joe visited the fishing site, and ShortSaleWhale would then update Joe’s profile with the information that Joe is interested in fishing. ShortSaleWhale may thereafter present offers of fishing related products and services to Joe. In addition to using web beacons on web pages, ShortSaleWhale also uses web beacons in email messages sent to individuals listed in ShortSaleWhale’s database.

(c) New Technology.The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is ShortSaleWhale’s use of new and evolving technology. As a result, ShortSaleWhale strongly encourages individuals to revisit this policy for any updates regarding its use of technology.

1.5 Outside Information.ShortSaleWhale may receive information about individuals from third parties or from other sources of information outside of ShortSaleWhale including information located in public databases (“Outside Information”).

1.6 Individual Information.As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology Information, and Outside Information, and any other information ShortSaleWhale gathers or receives about individuals.

1.7 No Information Collected from Children.ShortSaleWhale will never knowingly collect any personal information about children under the age of 13. If ShortSaleWhale obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, ShortSaleWhale has no such information to use or to disclose to third parties. ShortSaleWhale has designed this policy in order to comply with the Children’s Online Privacy Protection Act (“COPPA”).

1.8 Credit Card Information.ShortSaleWhale may in certain cases collect credit card numbers and related information, such as the expiration date of the card (“Credit Card Information”) when an individual places an order from ShortSaleWhale. When the Credit Card Information is submitted to , such information is encrypted and is protected with SSL encryption software. ShortSaleWhale will use the Credit Card Information for purposes of processing and completing the purchase transaction, and the Credit Card Information will be disclosed to third parties only as necessary to complete the purchase transaction.

2. Use of Individual Information.2.1 Discretion to Use Information.THE COMPANY MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE IN COMPANY’S SOLE DISCRETION.The following paragraphs in Section 2 describe how ShortSaleWhale currently uses Individual Information, but ShortSaleWhale may change or broaden its use at any time. As noted below, ShortSaleWhale may update this policy from time to time. ShortSaleWhale may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses.

2.2 Email.ShortSaleWhale uses Individual Information to provide promotional offers by email to individuals. ShortSaleWhale may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from all ShortSaleWhale’s email lists, a person must send an email to unsubscribe@ShortSaleWhale.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it .This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

2.2(a) Content of Email Messages.In certain commercial email messages sent by ShortSaleWhale, an advertiser’s name will appear in the “From:” line but hitting the “Reply” button will cause a reply email to be sent to ShortSaleWhale. The “Subject:” line of ShortSaleWhale’s email messages will usually contain a line provided from the advertiser to ShortSaleWhale.

2.2(b) Solicited Email.ShortSaleWhale only sends email to individuals who have agreed on the Websites to receive email from ShortSaleWhale or to individuals who have agreed on third party websites to receive email from third parties such as ShortSaleWhale. ShortSaleWhale does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to ShortSaleWhale’s email messages.

2.3 Targeted Advertising.ShortSaleWhale uses Individual Information to target advertising to an individual. When an individual is using the Internet, ShortSaleWhale uses Technology Information (see also Section 2.5 below) to associate an individual with that person’s Individual Information, and ShortSaleWhale attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. ShortSaleWhale may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.

2.4 Direct Mail and Telemarketing.ShortSaleWhale uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.
2.5 Use of Technology Information.ShortSaleWhale uses Technology Information (1) to match a person’s Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person’s online browsing habits on the Internet, (3) to determine which areas of ShortSaleWhale’s web sites are most frequently visited. This information helps ShortSaleWhale to better understand the online habits of individuals so that ShortSaleWhale can target advertising and promotions to them.

2.6 Profiles of Individuals.ShortSaleWhale uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third Party List Information with other sources of Individual Information such as information obtained from public databases.

2.7 Storage of Individual Information.ShortSaleWhale stores the Individual Information in a database on ShortSaleWhale computers. Our computers have security measures (such as a firewall) in place to protect against the loss, misuse, and alteration of the information under ShortSaleWhale’s control. Not withstanding such measures, ShortSaleWhale cannot guarantee that its security measures will prevent ShortSaleWhale.computers from being illegally accessed, and the Individual Information on them stolen or altered.

3. Dissemination of Individual Information.3.1 Sale or Transfer to Third Parties.ShortSaleWhale MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY PURPOSE IN ShortSaleWhale’S SOLE DISCRETION.

3.2 Order Fulfillment.ShortSaleWhale will transfer Individual Information to third parties when necessary to provide a product or service that a person orders from such third party while using ShortSaleWhale web sites or when responding to offers provided by ShortSaleWhale.

3.3 Legal Process.ShortSaleWhale may disclose Individual Information to respond to subpoenas, court orders, and other legal processes.

3.4 Summary Data.ShortSaleWhale may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.

3.5 Access.Individuals have access to their Individual Information collected to provide an opportunity for an individual to correct, amend, or delete such information. Access can be obtained by contacting info@ShortSaleWhale.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it .This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ShortSaleWhale may also grant advertising clients and email services providers’ access to an individual’s email address to verify the origin of the Individual Information collected.

4. Privacy Practices of Third Parties.4.1 Advertiser cookies and web beacons.Advertising agencies, advertising networks, and other companies (together, “Advertisers”) who place advertisements on the Websites and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. ShortSaleWhale does not control Advertisers’ use of such technology and ShortSaleWhale has no responsibility for the use of such technology to gather information about individuals.

4.2 Links.The Websites and email messages sometimes contain hypertext links to the web sites of third parties. ShortSaleWhale is not responsible for the privacy practices or the content of such other web sites. Linked web sites may contain links to web sites maintained by third parties. Such links are provided for your convenience and reference only. ShortSaleWhale does not operate or control in any respect any information, software, products or services available on such third party web sites. The inclusion of a link to a web site does not imply any endorsement of the services or the site, its contents, or its sponsoring organization.

4.3 Affiliated Companies.ShortSaleWhale may disclose, transfer, and sell Individual Information to entities affiliated with ShortSaleWhale in ShortSaleWhale’s discretion.

5. Unsubscribe Procedures.If you wish to discontinue receiving email messages from ShortSaleWhale, you have several options:(a) Unsubscribe from one email list.To unsubscribe from a particular list, either (1) send an email to unsubscribe@ShortSaleWhale.com. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or (2) follow the instructions in each promotional email message sent by ShortSaleWhale.(b) Unsubscribe from all of ShortSaleWhale.com’s email lists.We reserve the right to add Individual Information to multiple lists maintained by ShortSaleWhale. To globally unsubscribe from all of ShortSaleWhale’s lists, send an email to unsubscribe@ShortSaleWhale.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it .This e-mail address is being protected from spam bots, you need JavaScript enabled to view itFor more information about protecting your privacy, you may wish to visit: www.ftc.govIf you have questions about this policy, please contact us at info@ShortSaleWhale.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

 


 
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